Graphic Design | Brand Identity | Art Direction | Print & Digital

My work at Infashion spans the full fashion label environment: clothing pattern technical design, photoshoot planning (locations, models, logistics and photography), image retouching, AI image manipulation, catalogue design and layout with fast, accurate turnaround, web banners, site updates, EDM marketing campaigns, and all associated printed material, including printer quotations and liaison.

A health, wellness and fitness brand with a full range of products, from yoga mats, pilates blocks, balance balls and stretch bands to activewear and strength and conditioning equipment. Hands-on experience from product design and packaging design (with manufacturer communication) through to marketing campaigns, catalogues, printed materials, EDMs and the web and digital assets needed to feature in store at retailers such as Rebel and Myer.

Legends gave me the opportunity to hone my skills as a designer, working on high-end memorabilia pieces that go well beyond the standard framed piece: striking visual graphics, a literal piece of the action, all professionally framed as limited editions. Each piece was accompanied by a marketing campaign of advertising material across print and digital media. A true privilege meeting some of the greats.

My front for all things freelance. I’ve worked with many companies over the years, and the standout projects have tended to be small businesses. I love bringing someone’s life passion, their business, to full vision with logo design, corporate identity, print and digital marketing material, shopfront signage, vehicle decals and basic web design.

Education

Shillington College

Sydney, NSW

Skills